{"product_id":"thor-swimbrief-by-eliad-cohen-store","title":"THOR SWIMBRIEF by Eliad Cohen Store","description":"\u003cp data-end=\"129\" data-start=\"105\"\u003e\u003cstrong data-end=\"129\" data-start=\"105\"\u003eThe Dave Rich Review\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"131\"\u003eWhen it comes to striking designs, ECS never disappoints.\u003c\/p\u003e\n\u003cp data-end=\"467\" data-start=\"190\"\u003eI’ve worked with them since their beginnings, and every time I’ve posted their pieces on my social channels, the response has been strong. In fact, one of my best performing posts was in their \u003cem data-end=\"394\" data-start=\"383\"\u003eNostalgia\u003c\/em\u003e design - so they know exactly how to create something that gets noticed.\u003c\/p\u003e\n\u003cp data-end=\"673\" data-start=\"469\"\u003eWhen they launched their 2026 collection, it really wasn’t an easy choice deciding what to include in my edit. But there was something about the colour palette on this one that stood out straight away.\u003c\/p\u003e\n\u003cp data-end=\"868\" data-start=\"675\"\u003eI wore these poolside on a recent trip to Morocco, and they exceeded expectations in both look and feel. The colours hit perfectly in the sun, and the overall finish perfection.\u003c\/p\u003e\n\u003cp data-end=\"1153\" data-start=\"870\"\u003eECS have also put a lot of work into refining their fit over time, and I’ve been honoured to play a small part in that journey. Safe to say, they’ve nailed it now. The sizing feels spot on, and the way the brief sits gives you that confident, sculpted shape.\u003c\/p\u003e\n\u003cp data-end=\"1480\" data-start=\"1155\"\u003eOne thing to note... ECS designs don’t include a drawstring. If you’re planning on doing laps in the pool, it might be worth sizing down for a more secure fit. But if you’re more about beach days and lounging poolside, it actually works in your favour. No drawstring means a cleaner front, nothing poking out, and a smoother overall look.\u003c\/p\u003e\n\u003chr data-end=\"1485\" data-start=\"1482\"\u003e\n\u003cp data-end=\"1502\" data-start=\"1487\"\u003e\u003cstrong data-end=\"1502\" data-start=\"1487\"\u003eThe Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1607\" data-start=\"1504\"\u003eThese swim briefs are part of ECS’s 2026 collection, combining bold design with a refined, modern fit.\u003c\/p\u003e\n\u003cp data-end=\"1661\" data-start=\"1609\"\u003eThey’re built for both style and comfort, featuring:\u003c\/p\u003e\n\u003cul data-end=\"1876\" data-start=\"1663\"\u003e\n\u003cli data-end=\"1695\" data-start=\"1663\" data-section-id=\"1vyp0o5\"\u003ePremium, quick-drying fabric\u003c\/li\u003e\n\u003cli data-end=\"1738\" data-start=\"1696\" data-section-id=\"1hnzw8s\"\u003eUV-resistant material for sun exposure\u003c\/li\u003e\n\u003cli data-end=\"1775\" data-start=\"1739\" data-section-id=\"1jwmxr2\"\u003eSoft internal lining for support\u003c\/li\u003e\n\u003cli data-end=\"1825\" data-start=\"1776\" data-section-id=\"sowimv\"\u003eElasticated waistband for a clean, secure fit\u003c\/li\u003e\n\u003cli data-end=\"1876\" data-start=\"1826\" data-section-id=\"xemiel\"\u003eNo drawstring for a smooth, streamlined finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1960\" data-start=\"1878\"\u003eDesigned to hold their shape and colour, whether you’re in the pool or by the sea.\u003c\/p\u003e\n\u003chr data-end=\"1965\" data-start=\"1962\"\u003e\n\u003cp data-end=\"1983\" data-start=\"1967\"\u003e\u003cstrong data-end=\"1983\" data-start=\"1967\"\u003eFit \u0026amp; Sizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2040\" data-start=\"1985\"\u003eThis style is true to size, with a clean, sculpted fit.\u003c\/p\u003e\n\u003cp data-end=\"2053\" data-start=\"2042\"\u003eAs a guide:\u003c\/p\u003e\n\u003cul data-end=\"2135\" data-start=\"2055\"\u003e\n\u003cli data-end=\"2074\" data-start=\"2055\" data-section-id=\"1fiiypt\"\u003eS: 28–30 inches\u003c\/li\u003e\n\u003cli data-end=\"2094\" data-start=\"2075\" data-section-id=\"1x2rc2c\"\u003eM: 31–33 inches \u003cmeta charset=\"utf-8\"\u003e(Dave's size)\u003c\/li\u003e\n\u003cli data-end=\"2114\" data-start=\"2095\" data-section-id=\"1ibo1g6\"\u003eL: 34–35 inches\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2115\" data-section-id=\"b7gvxd\"\u003eXL: 36–38 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2245\" data-start=\"2137\"\u003eIf you prefer a tighter fit (especially for swimming), consider sizing down due to the no-drawstring design.\u003c\/p\u003e\n\u003cp data-end=\"2321\" data-start=\"2247\"\u003eIf you’re unsure, drop me a line and I’ll help you choose what works best.\u003c\/p\u003e\n\u003chr data-end=\"2326\" data-start=\"2323\"\u003e\n\u003cp data-end=\"2336\" data-start=\"2328\"\u003e\u003cstrong data-end=\"2336\" data-start=\"2328\"\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2370\" data-start=\"2338\"\u003eTo keep them looking their best:\u003c\/p\u003e\n\u003cul data-end=\"2487\" data-start=\"2372\"\u003e\n\u003cli data-end=\"2413\" data-start=\"2372\" data-section-id=\"thxsrv\"\u003eRinse in fresh water after every wear\u003c\/li\u003e\n\u003cli data-end=\"2454\" data-start=\"2414\" data-section-id=\"7vhbpb\"\u003eHand wash gently with mild detergent\u003c\/li\u003e\n\u003cli data-end=\"2487\" data-start=\"2455\" data-section-id=\"1b2o6ya\"\u003eLay flat to dry in the shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2575\" data-start=\"2489\"\u003eLook after them properly and they’ll stay a standout in your rotation for a long time.\u003c\/p\u003e\n\u003chr data-end=\"2326\" data-start=\"2323\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShop the full Eliad Cohen Store collection on their store: \u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.eliadcohenstore.com\/\" target=\"_blank\"\u003e\u003cspan\u003ehttps:\/\/www.eliadcohenstore.com\/\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e  for lots of other brilliant designs. Use code \u003cstrong\u003eDAVE10\u003c\/strong\u003e for discounts on full price items\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2575\" data-start=\"2489\"\u003e \u003c\/p\u003e","brand":"The Heatwave Club","offers":[{"title":"S","offer_id":59659664032078,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":59659664064846,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":59659664097614,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":59659664130382,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/3918\/3694\/files\/IMG_5348.jpg?v=1776629499","url":"https:\/\/theheatwaveclub.com\/products\/thor-swimbrief-by-eliad-cohen-store","provider":"The Heatwave Club","version":"1.0","type":"link"}